Sterling Healthcare & Life Sciences
At Sterling, I directed the brand and product marketing for the healthcare and life sciences vertical.
At left and below is the fact sheet for Sterling's Primary Source Verification solution, showing the workflow involved.
Click on the thumbnail to download.
Below that, on the left is marketing collateral for Sterling's Drug Screening solution. Click the image to view the piece.
On the right, is a monthly enewsletter, Sterling Navigator, that I launched, wrote and curated each month.

Michael Arbini
Strategic and tactical.
As a seasoned, hands-on B2B marketing leader, my vision, talents, drive, and experience consistently deliver maximum brand awareness, market share, and revenue. I thrive at the intersection of strategy and tactical execution, while building and leading teams that operate as commercially aligned demand-generation engines.
Deep expertise in complex, highly regulated industries, including life sciences, healthcare, and enterprise SaaS technology. Regularly recognized as a top performer and problem solver with a “let’s get things done” mentality.
From early-stage startups and scaleups to highly matrixed global organizations, leadership relies on me to strategize with key decision-makers, build repeatable demand engines, drive pipeline growth, shorten sales cycles, retain key customers, and motivate globally dispersed teams.
• B2B Marketing Strategy and Execution
• Demand Generation and Pipeline Acceleration
• Customer Acquisition and Retention
• Account-Based Marketing (ABM)
• Messaging, Positioning, and Thought Leadership
• Team Leadership and Cross-Functional Collaboration
Areas of Expertise


