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Michael Arbini

Michael is an accomplished marketing communications professional with proven expertise in transforming customer engagement and strategic brand building. He has a roll-up-your-sleeves and do what it takes to get the job done

mentality. Organizations rely on him to bring innovative ideas, thoughtful leadership, collaborative enthusiasm and

sharp business acumen to every initiative. 

 

He founded rB&e Marketing LLC in 1997 and successfully directed the daily operations of the agency,

including business development, account management and creative direction, for over a decade. Michael

has extensive  B2B and B2C experience, on both the agency and client side, in a wide array of industries

ranging from technology, life sciences, compliance and finance to luxury products/services and

nonprofit associations.

 

Want to see some impressive engagement stats? Let's start a conversation. 

 

AREAS OF EXPERTISE

  • Demand and revenue generation

  • Customer engagement

  • Go-to-market strategies: Development, execution and management

  • Multi-channel tactical campaigns: Conception, administration and analysis

  • Brand differentiation

  • Lead nurturing and conversion

  • Content creation

  • Event management: Conceptualization, integration, execution and follow-up

  • Public relations and corporate communications

TESTIMONIALS

“Michael was Atlas – carrying the event on his shoulders – holding the myriad details, following-up on everything, and truly being available 24/7. He perfectly executed the vision of the event – no small feat by any stretch of the imagination.”

     – Dennis Pinto, Managing Director, Micato Safaris

 

In regard to planning and managing Micato’s presence at Virtuoso Travel Week at the Bellagio, Las Vegas.

 

 

“I have to say what a magnificent job you did with the Per Se press luncheon today. Dennis said that you ran with it all on your own, from soup to nuts (no food pun intended). And no one appreciates more than I do what it takes to make events like these look so good. The set up was perfect, the meal selection perfect, décor, decorations, et cetera, et cetera, perfect, perfect!

 

You’ve spoiled me for good. I’ll never again have to arrive early for set up. From now on I’m arriving at the last minute. Ah, life’s little luxuries! Well done. Lovely. Kudos. Thank you.”

     – Joy Pinto, Executive Director, Micato Safaris

 

 

“…One of the most enjoyable events I’ve ever attended.”

     – George Wachter, Chairman, Sotheby’s

 

In regard to an event Michael planned, managed and hosted for Lowy Frame & Restoring Company at Eleven Madison Park, with invited guests including the heads of Sotheby’s, Christie’s, the Metropolitan Museum of Art, the New-York Historical Society and Hammer Galleries.

 

 

“Michael is someone who can get the job done. He has always come through for us with hi-quality creative work often with very tight deadlines. Michael will give 110% to the project. He quickly grasps the objective and comes up with results that are creative and usually exceed our expectations. I would highly recommend Michael to anyone looking for someone who can deliver results.”

     – James Mason, Owner, Family Music Centers

 

 

“Michael embodies all things you would want in someone in a high-level marketing role. His creativity and eye for the smallest detail are well balanced with his ability to plan, project manage and deliver results beyond expectations. I have witnessed him breathe life into a project and produce stunning, attention-grabbing campaigns. Add to this his professionalism and collaborative style and you will find it a pleasure to work with Michael as I always have.”

     – Ngaire Duncan, Director, Global Jet Charter Sales, Sentient Jet

 

 

“Michael understands the pulse of the luxury travel industry. While working with Michael, he was not only professional, responsive, and creative but also very experienced with marketplace trends. Michael is in-tune with the luxury travel consumer! It takes someone with Michael’s experience and knowledge to capture market share of the sometimes elusive luxury travelers. Michael is a joy to work with and always has a positive attitude. He is someone that I would want on my team.”

     – Debra Curtiss, CTC, Holland America Line & Seabourn Cruise Line

 

 

“Michael is a terrific creative writer who is also an experienced producer and is able to put his vision to radio and television spots. We did numerous projects with Michael, and every one turned out to be very effective advertising for his clients as well as standing out creatively. His attention to detail combined with a solid knowledge of his client’s needs and finding a way to connect with customers makes Michael a top-notch Creative Director. And as a sidebar, fun to work with.”

     – Nick Sanabria, Owner, Radio City Recording & Audio, Inc.​

 

© 2025 Michael Arbini / rB&e Marketing LLC                                                                                         PORTFOLIO   •   CONTACT

 

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