Founded by Michael Arbini in 1997, rB&e Marketing is a New York City-based consultancy dedicated to helping

business-to-business, healthcare, life sciences, medical and luxury sector clients transform customer engagement.

 

We strategically build brands, craft customer-centric, solution-based messaging, drive demand and

maximize market share for our clients. 

 

From early-stage companies to highly matrixed organizations, we strategize with key decision makers,

map out integrated go-to-market plans, define KPIs to measure success, then execute data-driven,

omni-channel campaigns that hit revenue targets, convert your prospects into clients and

turn your customers into evangelists.

 

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AREAS OF EXPERTISE​

• Demand and revenue generation

• Customer engagement

• Account-based and performance marketing

• Go-to-market strategies: Development, execution and management

• Multi-channel tactical campaigns: Conception, administration and analysis

• Brand differentiation

• Content creation

• Event management: Conceptualization, integration, execution and follow-up

• Team leadership and mentoring