Sterling Healthcare & Life Sciences
At Sterling, I directed the brand and product marketing for the healthcare and life sciences vertical.
At left and below is the fact sheet for Sterling's Primary Source Verification solution, showing the workflow involved.
Click on the thumbnail to download.
Below that, on the left is marketing collateral for Sterling's Drug Screening solution. Click the image to view the piece.
On the right, is a monthly enewsletter, Sterling Navigator, that I launched, wrote and curated each month.
Marketing
Advertising
Public Relations
Event Planning
Building a successful brand is much like constructing a magnificent house. You need an architect with superior skill, unique talents and outstanding experience.
Since 1997, rB&e has been the trusted brand architect for clients looking to maximize brand awareness, market share, engagement and revenue. We guide clients beyond transactional business models to ones that build lasting relationships with their audiences. We employ a multi-channel approach that leverages four key areas:
Marketing • Advertising • Public Relations • Events
Scroll down to discover how rB&e can build a brand experience your customers will love.
MARKETING
Brand-building success starts with a solid foundation: A solutions-based, customer-centric marketing strategy.
rB&e crafts unique, integrated and innovative marketing strategies to serve as blueprints for success. Then we harness all the tools and tactics available to maximize market share, brand recognition and revenue.
ADVERTISING
Three words: consistent, synergistic & integrated.
Words we live by at rB&e.
Properly placed, attention-getting advertising opens doors for your brand, introducing you to new prospects and reinforcing your brand with existing customers.
PUBLIC RELATIONS
Our goal is to get your brand maximum exposure and position you as THE go-to expert in your industry for insight and thought leadership.
Whether it’s an intimate gathering for key clients or an extravanganza for several hundred, trust rB&e to make your event an unforgettable experience.
EVENTS
ABOUT rB&e
Michael Arbini founded rB&e Marketing, Advertising & Public Relations LLC in 1997 and oversees the daily operations of the agency, including account management, business development and creative direction.
To view a portfolio of Michael's work, read testimonials or learn more, click here.