Sterling Healthcare & Life Sciences
At Sterling, I directed the brand and product marketing for the healthcare and life sciences vertical.
At left and below is the fact sheet for Sterling's Primary Source Verification solution, showing the workflow involved.
Click on the thumbnail to download.
Below that, on the left is marketing collateral for Sterling's Drug Screening solution. Click the image to view the piece.
On the right, is a monthly enewsletter, Sterling Navigator, that I launched, wrote and curated each month.
Sterling Healthcare & Life Sciences
Business-to-Business
Evidation Health
As the Head of Commercial Marketing, I was tasked with creating an entire library of assets in a very short period of time to address the absence of collateral for the business development team.
I created assets ranging from articles, social media posts and videos to one-page product overviews, condensed case studies and infographics. A few are showcased here. Click on the thumbnail to view and download.
At Sterling, I directed the brand and product marketing for the healthcare and life sciences vertical.
At left and below is the fact sheet for Sterling's Primary Source Verification solution, showing the workflow involved.
Click on the thumbnail to download.
Below that, on the left is marketing collateral for Sterling's Drug Screening solution. Click the image to view the piece.
On the right, is a monthly enewsletter, Sterling Navigator, that I launched, wrote and curated each month.
Sterling Healthcare & Life Sciences
My responsibilities included managing several annual reports and legislative updates, including the quarterly Global Transparency Report, shown here.
Click on the thumbnail to download the update.
IQVIA Commercial Compliance
In 2018, Polaris was acquired by IQVIA. My first responsibility was to direct the rebranding and and transition to IQVIA branding.
A global, multi-channel, brand awareness campaign was launched.
Shown here: Capabilities overview fact sheet in English and Chinese. Feel free to click on the thumbnail to read and download.
Polaris
At Polaris, I established the global marketing department, created marketing strategies, tactical campaigns and overarching thought leadership and engagement initiatives.
My efforts helped the company hit revenue goals of $33M in 2017 and $58M in 2018.
I increased website traffic by 140%, and overall lead generation to provide a consistent flow of MQLs, while more than doubling LinkedIn followers to 6000+ in 18 months, adding on average 300 new followers a month.
Other accomplishments include building a global sales enablement infrastructure that supports business development teams in North America, EMEA, LATAM and Asia-Pacific, and developing a content creation system that generates high-quality content in a timely fashion.
Shown here: Product fact sheets, one in English and another in French.
